Making its debut at the 2024 Trans Sport Show, General Tire is making a comeback in the Philippine market through YHI Philippines, Inc. YHI Philippines serves as the importer and distributor of a wide range of automotive products, tires, wheels, lubricants, and industrial batteries, among other items.
Original Press Release Below:
With the rise of all things overlanding comes an American tire brand with over 100 years of manufacturing experience, dating back 1915 from the town of Ohio. With this solid history, this brand has become one of the most trusted names in the global automotive industry. General Tire, debuting at the 2024 Trans Sport Show, is re-entering the Philippine market under YHI Philippines, Inc., importer and distributor of automotive products, tires, wheels, lubricants, and industrial batteries, among others.
Jason Delloso, General Manager of YHI Philippines, talked about their vision when it comes to the brand’s progression in the country, “It will be our mission to carry on the brand’s legacy. We are looking forward to growing General Tire’s market share with the initial lineup of products, as we anticipate additional tire models in the future. The brand’s advancement is guided by our strong drive to market new sizes and patterns that will cater to a larger audience in the local SUV and 4×4 scene.”
As the event was graced by Jimmy He, Senior Manager for International Business Development YHI International Limited, he shared the longstanding presence of the brand worldwide. “General Tires stands as a beacon of innovation and excellence. It has a brand history of more than 100 years, with diverse success stories proven in the US. It is our honor o bring this distinguished brand into the Philippines as a part of our important tire portfolio”, said He.
Continental, the company that took General Tire under its wing in 1987 has been expanding its reach in Asia Pacific, with a true testament of commitment that is signified by their brand new manufacturing plant in Thailand. Jaey Wang, Continental’s Head of Sales and Marketing for Asia Pacific Export Markets proudly said, “As we established one of the most technologically advanced plants in APAC, we are now able to supply the best quality General Tire products with a shorter lead time”. This means that the Philippine market is about to enjoy an extensive range of tires from the brand, as the country’s overlanding community expands significantly year on year.
General Tire is best known for its SUV and pickup tire technology that delivers unmatched performance across all types of terrains. No matter the adventure, the brand has a match
for you.
ABOUT GENERAL TIRE
General Tire is an American tire manufacturer that is regarded as one of the oldest tire brands in the world. Packed with over 100 years of experience in manufacturing tires for various types of vehicles, General Tire is a trusted brand that is recognized globally by some of the top notch automotive brands as original equipment manufacturer for tires of production car models.
Best known for its SUV and pickup truck tire patterns for their superb performance both on and off-road use, General Tire is returning to the Philippine market under the wing of YHI Philippines, Inc., importer and distributor of automotive products, tires, wheels, lubricants, and industrial batteries, among others.
Facebook Page: General Tire Distributor – YHI Philippines Inc.
Link: bit.ly/GeneralTirePHFB
www.facebook.com/GeneralTireYHIPH
Instagram Page: @generaltire.ph
Instagram Page: bit.ly/GeneralTirePHIG
www.instagram.com/generaltire.ph
ABOUT YHI PHILIPPINES
YHI Philippines, Inc. is a subsidiary of YHI Corporation (Singapore) Pte Ltd. The ultimate holding company operates two business segments – wheel manufacturing and distribution thru its subsidiaries all over the world. YHI Philippines, Inc. has over a decade of experience in the local distribution business, carrying globally-renowned brands of automotive products.
Official website: www.yhiph.com
Facebook: YHI Philippines, Inc.
